Michelin + Basil Hayden national tour
Instagram AR Filter Design
Client: Basil Hayden
Agency: Gradient Experience
Date and Time: 2023
Venue: 10 cities - New York, Pennsylvania, Kentucky, Georgia, Florida, Illinois, Colorado, Texas, and California
Awards:
Event Marketer Experience Design and Technology Awards 2023, Bronze Prize
CONTENT STRATEGY
Social CapturePlatform Engagement
Custom AR Platform
Digital Experience Design - flipping brand title AR filters
I reimagined the digital photo experience for the Michelin + Basil Hayden National Tour with a custom Instagram AR filter. This filter transforms traditional commemorative photos into dynamic and interactive visuals. When users take a photo with the filter, the brand's header comes to life as animated motion graphics, featuring vibrant flowers, flipping brand titles, and engaging slogans.
The result is a playful and memorable enhancement to the typical "check-in" photo, offering an elevated, fun, and shareable digital moment that resonates with the brand's creative and celebratory spirit.
I reimagined the digital photo experience for the Michelin + Basil Hayden National Tour with a custom Instagram AR filter. This filter transforms traditional commemorative photos into dynamic and interactive visuals. When users take a photo with the filter, the brand's header comes to life as animated motion graphics, featuring vibrant flowers, flipping brand titles, and engaging slogans.
The result is a playful and memorable enhancement to the typical "check-in" photo, offering an elevated, fun, and shareable digital moment that resonates with the brand's creative and celebratory spirit.
Flipping banner Motion Graphic Concept Design
AR Filter test during fabrication and loading
AR Filter in use
Digital Experience Design - Fruit / Basil Hayden ice cube dropping
berverage AR filters, VIP lounge only
berverage AR filters, VIP lounge only
Concept Design
AR Filter in use
Digital Experience Design - VIP lounge only berverage AR filters